JBM conceptualized the entire event design and branding & was shortlisted as one of the top two agencies.
The story and theme of the event was based on the symbol and meaning of the south star “ Suheil” and the compass “ Boussola” evoquing the vision, guidance and positioning of the port linked to the history and heritage of the UAE.
( Maritime and pearl diving )
The event design included complex technologies and brand experiences for the pre-function as well as the 20 minute show using multi-layer video projection, stage animatronics, hologram technology and live performances.















